About Talent Focused HR for a new normal DigiConnect

The effects of COVID-19 on the economy won’t be fully understood for years to come. However, its impact is already being felt across industries and organizations.

For some companies, the pandemic has caused a surge in demand requiring an increase in operations. While for many other businesses, the situation is more dire. Instead of ramping up, owners and executives face tough decisions regarding cutting costs in order to survive.

With talks of furloughs, pay reductions and mass hires; HR is in the driver’s seat to make sure companies can maintain business continuity while keeping their people at the center of their decision—a role that will continue as organizations adjust to the new normal; whatever this normal is going to be.

As companies move from simply reacting to the pandemic toward operating in a changed environment, organizational structures that once made sense need to be re-evaluated. Skills and capacity needed is being constantly reviewed and updated.

This leaves companies with the task of understanding what skills their workforce posses and retraining their employees as deemed necessary to perform duties essential to business continuity. This creates an extra focus on employee sentiment as employers need better insight into the well-being of their employees. With tangible metrics and suggestions at-hand, HR teams can make changes like adjusting staffing levels, bringing back workers, training workers for new skills and assessing workers’ talents and interests.

The Talent Focused HR for a New Normal DigiConnect will bring together senior HR leaders from the public and private sectors in Qatar to discuss some of these challenges and learn latest best practices and innovative solutions on how they can effectively manage and monitor the talent needed to operate in the current and evolving situation.

Benefits of attending Talent Focused HR for a new normal DigiConnect

  • Exploring how to capture the sentiment of your employees and act with insight on these findings
  • Listening to the experience and lessons learned from HR leaders
  • Understanding how as an HR leader you can support the business better in these challenging times


Time Activity
11:00 – 11:05 Welcome note by Jan Duthoo, Head of SuccessFactors Middle East South at SAP
11:05 – 11:20 Talent Focused HR for a New Normal by Matthias Feineisen, Head of EMEA South HXM Presales at SAP
11:20 – 11:40 Live Demonstration by Tim Wassink, HXM Manager MENA & Africa SuccessFactors at SAP
11:40 – 12:10 Panel Discussion

  • Jan Duthoo, Head of SuccessFactors Middle East South at SAP
  • Jia Gay, Chief Human Resources Officer at Aramex International
  • Andreas Binnmyr, Group Head of HR Technology, Transformation and Data at Al Futtaim
12:10 – 12:30 Live Q&A


Jan Duthoo

Head of SuccessFactors Middle East South at SAP

Jan Duthoo holds a master in information technology from KU Leuven in Belgium and an MBA of applied economics from INSEAD, Paris.
Jan was appointed as the Head of SAP SuccessFactors for Middle East South in 2018 carrying responsibility for SAP SuccessFactors human experience management (HXM) solutions. He joined SAP in 2012 and since then he has been a part of acquisition of SuccessFactors, held management and directors’ role in Belgium and the Netherlands within SAP. Jan has guided organizations of all sizes and industries in Europe and the Middle East in their HR Digital Transformation.
Before joining SuccessFactors, Jan has acted as country manager for Rational Software in Belgium, BMC Software in the Netherlands and was a senior manager in IBM.
Jan is passionate about leading teams through changes and developing people.

Matthias Feineisen

Head of EMEA South HXM Presales at SAP

20+ years of professional and international experience in HXM Technology working in various roles including building and growing the SAP SuccessFactors Solution Consulting team in EMEA since 2008. Continuing this journey to lead the HXM Solution Consulting Team and work with our customers on their Digital Transformation Journey and make Human Experience Management real

Tim Wassink

Human Experience Presales Manager at SAP

Tim is a professional with 21+ years of human resource management,  IT and consulting experience.

Tim is a very experienced business traveler, he has visited 70+ countries over the last 15 years. Holding the Dutch nationality. Tim mainly lived in The Netherlands but also Helsinki and currently in Dubai.

Jia Gay

Chief Human Resources Officer at Aramex International

Jia Gay joined Aramex International in September 2018 as Group Chief Human Resources Officer. Jia is responsible for the development and execution of HR Strategy in support of the global business plan and strategic direction of the company, specifically in the areas of succession planning, talent, retention, organizational change, performance management, employee engagement, training, leadership development, compensation and benefits. Prior to joining Aramex, Jia spent over 25 years with The Coca-Cola Company, where most recently she led Human Resources in the Middle East and North Africa region with oversight for the company’s Eurasia and Africa territories serving over 85 of the fastest growing markets in the world. With a focus on organizational strategy and talent development, Jia was a member of the worldwide Executive Human Resources Leadership team for The Coca-Cola Company.

Andreas Binnmyr

Group Head of HR Technology, Transformation and Data at Al Futtaim

Andreas is a globally experienced leader of HR Transformations and HR change programs enabled by technology.
He has extensive experience across the full lifecycle of HR Transformations and HR digitalization, from strategy and business cases, vendor/partner selection and all the way to program delivery and execution.
Andreas has delivered HR Transformations and HR Digital interventions across USA, South America, Asia, Europe and now also in the Middle East.
Currently, Andreas is leading HR Transformation in Al-Futtaim and he is based in Dubai.

Who Will Attend Talent Focused HR for a new normal DigiConnect

Senior experts with the below job titles from across all industries in Qatar:  

  • Chief Human Resource Officers
  • Chief Peoples’ Officer
  • VP of HR

About SAP

SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Their machine learning, Internet of Things (IoT), and advanced analytic technologies help turn customers’ businesses into intelligent enterprises. SAP’s end-to-end suite of applications and services enables customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives. For more information, please visit www.sap.com/mena/products/board-room.html


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